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Hello from Innovative Research,

Thank you for taking the time to visit our site and read this letter.

First, I’d like to express my sincere gratitude to our incredible customers and distributors for making this past year a success. As with any thriving company, our customers are at the heart of everything we do. They drive us to create custom products and solutions that meet the needs of both individual researchers and the broader scientific community.

We are proud to share that our products have been cited in over 19,000 journal articles, and we are immensely grateful for the invaluable feedback and recommendations we’ve received from our customers. This feedback helps us continuously improve the quality of our offerings. Additionally, many of our customers have shared their positive experiences with Innovative Research, helping to increase awareness of our company in the scientific marketplace. If you are reading this letter, we count you among our valued network, and we deeply appreciate your continued partnership.

In 2024, Innovative Research embraced several key challenges to fuel our growth. We made strides in leveraging artificial intelligence to enhance the purchasing experience, lowered prices on some of our core research products—including plasma—and launched a revamped logo and website, making it easier to navigate our offerings.

Our team underwent significant changes this year. We celebrated 20 years of service and bid farewell to molecular biologist Dr. Bob Blackburn. His retirement was proceeded by welcoming our new Lead Molecular Biologist Shanon Turnbaugh to the team. Turnbaugh brings a wealth of experience from larger institutions such as Fred Hutchinson Cancer Research Center and Amgen. In addition, we established an advisory board to support our executive team in making strategic decisions to ensure our company remains competitive and resilient. Finally, we made the strategic decision to recommit to researchers here in the Midwest by hiring Maria Granger as our full-time Sales Lead based in Michigan.

Looking ahead, 2025 promises to be another year of growth and opportunity. We plan to strengthen our protocols, expand our product lines, and enhance access to materials through our own manufacturing and supply chain capabilities. This includes a renewed focus on our mouse biological products, expanding the specificity of our offerings, and introducing more species into our product lines. We have already seen success with our contract research organization (CRO) services and will look to expand this business globally in 2025. Finally, we remain committed to delivering the best customer experience possible through our comprehensive, people-focused service level agreement. We are dedicated to providing exceptional support for all of our customers, no matter where they are in the world.

Thank you for your continued trust in Innovative Research. We look forward to a bright future together.

Sincerely,